Sony Ericcson Q3 sales: Signs of hope
Following Nokia, Sony Ericsson has likewise posted their Q3 sales figures. Sales, as expected, were still a far cry from their glory days down by a massive 40% compared to Q3 of 2008. Shipments also dropped by an equally disappointing 45% to just 14.1M units from a high of 25.7M last year.
On a positive note, however, shipments were actually up on a quarterly basis from 13.8M in Q2. Gross margin also improved from 12% last quarter to 16% in Q3. To further boost investor confidence, Sony Ericsson has likewise announced that they’ve secured financial backing to further strengthen their position as they aim to make a comeback in the industry. You can find the complete announcement and Q3 figures here.
Admittedly, Sony Ericsson still has a long way to go before they can recover from their dismal position in the market. With that being said, given at how they’ve managed to turn things around and improve on their shipments from the previous quarter, it appears they’re now out of the slump they’ve been in for the past several months with some semblance of green shoots now starting to appear.
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Sony Ericcson Q3 sales: Signs of hope